Design Director and a lead designer responsible for creating the Children Hospital of Philadelphia's new brand identity. 

The goal of the project was to translate the brand idea of "Everyday Breakthroughs" into the distinct visual identity system that would differentiate the hospital from its competition. 

My process included, together with my Creative Director, creating the creative idea of "Space to [create]. And then designing the new identity system, creating design principles as well as leading the brand guideline development.