In a competitive oncology market, our client aimed to stand out by enhancing customer experience.

With a new business unit launch, they needed a partner to identify areas for exceptional CX delivery. Our strategy was to position them as a best-in-class leader in customer experience.

I mapped out a comprehensive strategy that included competitive analysis, a 360-degree view of the customer experience, and a detailed roadmap, all aimed at positioning them as a leader in customer experience.