Design Director, leading the development of the infographic guidelines and a new illustration style for Medtronic.

The main goal was to create a brand standard on how to bring together different elements of the existing visual identity and show how those elements can work together to tell a compelling story grounded in facts, figures, and statistics to highlight solutions or outcomes. 

Second part of the project was to define a unique illustration style for the brand and create usage guideline for them. My process included working with an illustrator, first to create an appropriate style that would seamlessly work with the existing brand, and then to create various illustration types that would work across different types of communications.